JUDGMENT BASED MARKETING DECISION-MODELS - PROBLEMS AND POSSIBLE SOLUTIONS

被引：46

作者：

CHAKRAVARTI, D ^{[1
]}

MITCHELL, A ^{[1
]}

STAELIN, R ^{[1
]}

机构：

[1] CARNEGIE MELLON UNIV,PITTSBURGH,PA 15213

来源：

关键词：

D O I：

10.2307/1251466

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：13 / 23

页数：11

共 33 条

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MITCHELL, A
STAELIN, R
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