COMPARABILITY AND HIERARCHICAL PROCESSING IN MULTIALTERNATIVE CHOICE

[1] A SPREADING ACTIVATION THEORY OF MEMORY [J]. JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1983, 22 (03): : 261 - 295

[2] Beach L.R., 1978, ACAD MANAGE REV, V3, P439

[3] INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 370 - 376

[4] EFFECTS OF FRAMING ON EVALUATION OF COMPARABLE AND NONCOMPARABLE ALTERNATIVES BY EXPERT AND NOVICE CONSUMERS [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 14 (02) : 141 - 154

[5] BETTMAN JR, 1979, INFORMATION PROCESSI

[6] Bishop Y, 1975, DISCRETE MULTIVARIAT

[7] VERBAL REPORTS AS DATA [J]. PSYCHOLOGICAL REVIEW, 1980, 87 (03) : 215 - 251

[8] Flemming H, 1972, CONSUMER CHOICE BEHA

[9] ANALYSIS OF CATEGORICAL DATA BY LINEAR MODELS [J]. BIOMETRICS, 1969, 25 (03) : 489 - &

[10] AGENDAS AND CONSUMER CHOICE [J]. JOURNAL OF MARKETING RESEARCH, 1986, 23 (03) : 199 - 212

[1] A SPREADING ACTIVATION THEORY OF MEMORY [J]. JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1983, 22 (03): : 261 - 295

[2] Beach L.R., 1978, ACAD MANAGE REV, V3, P439

[3] INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 370 - 376

[4] EFFECTS OF FRAMING ON EVALUATION OF COMPARABLE AND NONCOMPARABLE ALTERNATIVES BY EXPERT AND NOVICE CONSUMERS [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 14 (02) : 141 - 154

[5] BETTMAN JR, 1979, INFORMATION PROCESSI

[6] Bishop Y, 1975, DISCRETE MULTIVARIAT

[7] VERBAL REPORTS AS DATA [J]. PSYCHOLOGICAL REVIEW, 1980, 87 (03) : 215 - 251

[8] Flemming H, 1972, CONSUMER CHOICE BEHA

[9] ANALYSIS OF CATEGORICAL DATA BY LINEAR MODELS [J]. BIOMETRICS, 1969, 25 (03) : 489 - &

[10] AGENDAS AND CONSUMER CHOICE [J]. JOURNAL OF MARKETING RESEARCH, 1986, 23 (03) : 199 - 212