EFFECTS OF FRAMING ON EVALUATION OF COMPARABLE AND NONCOMPARABLE ALTERNATIVES BY EXPERT AND NOVICE CONSUMERS

被引：293

作者：

BETTMAN, JR ^{[1
]}

SUJAN, M ^{[1
]}

机构：

[1] PENN STATE UNIV,COLL BUSINESS ADM,UNIVERSITY PK,PA 16802

来源：

JOURNAL OF CONSUMER RESEARCH | 1987年 / 14卷 / 02期

关键词：

D O I：

10.1086/209102

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：141 / 154

页数：14

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