CONSUMER CHOICE STRATEGIES FOR COMPARING NONCOMPARABLE ALTERNATIVES

[1] PATTERNS OF INFORMATION ACQUISITION IN NEW PRODUCT PURCHASES [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) : 18 - 22

[2] EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 233 - 240

[3] EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS [J]. JOURNAL OF CONSUMER RESEARCH, 1980, 7 (03) : 234 - 248

[4] BETTMAN JR, 1979, INFORMATION PROCESSI

[5] BETTMAN JR, 1974, BUYER CONSUMER INFOR, P59

[6] Bishop Y, 1975, DISCRETE MULTIVARIAT

[7] DECISION-MAKING WITHIN HOUSEHOLD [J]. JOURNAL OF CONSUMER RESEARCH, 1976, 2 (04) : 241 - 260

[8] USE OF NONLINEAR, NONCOMPENSATORY MODELS IN DECISION MAKING [J]. PSYCHOLOGICAL BULLETIN, 1970, 73 (03) : 221 - 230

[9] FLEISS JL, 1973, STATISTICAL METHODS

[10] HOGARTH RM, 1975, UTILITY PROBABILITY

[1] PATTERNS OF INFORMATION ACQUISITION IN NEW PRODUCT PURCHASES [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) : 18 - 22

[2] EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 233 - 240

[3] EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS [J]. JOURNAL OF CONSUMER RESEARCH, 1980, 7 (03) : 234 - 248

[4] BETTMAN JR, 1979, INFORMATION PROCESSI

[5] BETTMAN JR, 1974, BUYER CONSUMER INFOR, P59

[6] Bishop Y, 1975, DISCRETE MULTIVARIAT

[7] DECISION-MAKING WITHIN HOUSEHOLD [J]. JOURNAL OF CONSUMER RESEARCH, 1976, 2 (04) : 241 - 260

[8] USE OF NONLINEAR, NONCOMPENSATORY MODELS IN DECISION MAKING [J]. PSYCHOLOGICAL BULLETIN, 1970, 73 (03) : 221 - 230

[9] FLEISS JL, 1973, STATISTICAL METHODS

[10] HOGARTH RM, 1975, UTILITY PROBABILITY