PATTERNS OF INFORMATION ACQUISITION IN NEW PRODUCT PURCHASES

被引：46

作者：

BERNING, CAK

JACOBY, J

机构：

[1] PROCTOR & GAMBLE CO,HOME PERFORM TESTING DEPT,CINCINNATI,OH

[2] PURDUE UNIV,DEPT PSYCHOL SCI,W LAFAYETTE,IN

来源：

关键词：

D O I：

10.1086/208586

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：18 / 22

页数：5

共 28 条

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KEGERREIS, RJ
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