CONSUMER CHOICE STRATEGIES FOR COMPARING NONCOMPARABLE ALTERNATIVES

[11] THE EXPERIENTIAL ASPECTS OF CONSUMPTION - CONSUMER FANTASIES, FEELINGS, AND FUN [J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (02) : 132 - 140

[12] HOWARD JA, 1977, CONSUMER BEHAVIOR AP

[13] INFORMATION ACQUISITION BEHAVIOR IN BRAND CHOICE SITUATIONS [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 209 - 216

[14] Jacoby J., 1976, ADV CONSUM RES, P306

[15] EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 233 - 240

[16] PRODUCT FAMILIARITY AND LEARNING NEW INFORMATION [J]. JOURNAL OF CONSUMER RESEARCH, 1984, 11 (01) : 542 - 550

[17] JOHNSON EJ, 1984, MANAGERIAL SCI

[18] JOHNSON MD, 1984, MODELING CHOICE STRA

[19] JOHNSON MD, 1980, ADV CONSUM RES, V7, P724

[20] JOHNSON MD, 1983, THESIS U CHICAGO

[11] THE EXPERIENTIAL ASPECTS OF CONSUMPTION - CONSUMER FANTASIES, FEELINGS, AND FUN [J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (02) : 132 - 140

[12] HOWARD JA, 1977, CONSUMER BEHAVIOR AP

[13] INFORMATION ACQUISITION BEHAVIOR IN BRAND CHOICE SITUATIONS [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 209 - 216

[14] Jacoby J., 1976, ADV CONSUM RES, P306

[15] EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 233 - 240

[16] PRODUCT FAMILIARITY AND LEARNING NEW INFORMATION [J]. JOURNAL OF CONSUMER RESEARCH, 1984, 11 (01) : 542 - 550

[17] JOHNSON EJ, 1984, MANAGERIAL SCI

[18] JOHNSON MD, 1984, MODELING CHOICE STRA

[19] JOHNSON MD, 1980, ADV CONSUM RES, V7, P724

[20] JOHNSON MD, 1983, THESIS U CHICAGO