PRODUCT FAMILIARITY AND LEARNING NEW INFORMATION

被引：531

作者：

JOHNSON, EJ

RUSSO, JE

机构：

[1] UNIV CHICAGO, GRAD SCH BUSINESS, CHICAGO, IL 60637 USA

[2] STANFORD UNIV, DEPT PSYCHOL, STANFORD, CA 94305 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1984年 / 11卷 / 01期

关键词：

D O I：

10.1086/208990

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：542 / 550

页数：9

共 38 条

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