INFORMATION-PRESENTATION FORMAT AND LEARNING-GOALS AS DETERMINANTS OF CONSUMERS MEMORY RETRIEVAL AND CHOICE PROCESSES

被引：126

作者：

BIEHAL, G ^{[1
]}

CHAKRAVARTI, D ^{[1
]}

机构：

[1] UNIV FLORIDA,GAINESVILLE,FL 32611

来源：

JOURNAL OF CONSUMER RESEARCH | 1982年 / 8卷 / 04期

关键词：

D O I：

10.1086/208883

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：431 / 441

页数：11

共 44 条

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