RATES OF AMORTIZATION OF ADVERTISING EXPENDITURES

被引：76

作者：

PELES, Y ^{[1
]}

机构：

[1] HEBREW UNIV,JERUSALEM,ISRAEL

来源：

关键词：

D O I：

10.1086/259813

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1032 / 1058

页数：27

共 8 条

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[2]

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[4] THE MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS [J].

PALDA, KS .

[5]

PELES Y, 1969, THESIS U CHICAGO

[6] ADVERTISING AND CIGARETTES [J].

TELSER, LG .

[7] ITERATIVE ESTIMATION OF SET OF LINEAR-REGRESSION EQUATIONS [J].

TELSER, LG .

ZELLNER, A ;

HUANG, DS .