THE MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS

被引：45

作者：

PALDA, KS

机构：

来源：

关键词：

D O I：

10.1086/294759

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：162 / 179

页数：18

共 28 条

[1]

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[2]

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[3]

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[4]

BURTON J, 1949, L PINKHAM IS HER NAM

[5]

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[6]

Dorfman R, 1954, AM ECON REV, V44, P826

[7] Our unstable dollar and the so-called business cycle [J].

Fisher, I .

[8]

FRIEDMAN M, 1961, UNPUB RELATIVE STABI

[9]

Hollander S, 1949, HARVARD BUS REV, V27, P79

Jastram, Roy W. .