PICTURE-WORD CONSISTENCY AND THE ELABORATIVE PROCESSING OF ADVERTISEMENTS

被引：176

作者：

HOUSTON, MJ ^{[1
]}

CHILDERS, TL ^{[1
]}

HECKLER, SE ^{[1
]}

机构：

[1] UNIV MICHIGAN,ANN ARBOR,MI 48109

来源：

关键词：

D O I：

10.2307/3151383

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：359 / 369

页数：11

共 26 条

[21]

Paivio A., 1971, IMAGERY VERBAL PROCE

[22]

PERCY L, 1983, ADVERTISING CONSUMER, P171

[23]

SCHULTZ DE, 1981, ESSENTIALS ADVERTISI

[24] RECOGNITION MEMORY FOR WORDS SENTENCES AND PICTURES [J].

SHEPARD, RN .

JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1967, 6 (01) :156-+

SRULL, TK .

JOURNAL OF EXPERIMENTAL PSYCHOLOGY-HUMAN LEARNING AND MEMORY, 1981, 7 (06) :440-463

SUJAN, M ;

BETTMAN, JR ;

SUJAN, H .