EVALUATIONS OF APPAREL ADVERTISING AS A FUNCTION OF SELF-MONITORING

被引:5
作者
LENNON, SJ [1 ]
DAVIS, LL [1 ]
FAIRHURST, A [1 ]
机构
[1] OREGON STATE UNIV,CORVALLIS,OR 97331
关键词
D O I
10.2466/pms.1988.66.3.987
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
引用
收藏
页码:987 / 996
页数:10
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