POSITIONING AND PRICING A PRODUCT LINE

[1] A PRODUCT POSITIONING MODEL WITH COSTS AND PRICES [J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1981, 7 (04) : 362 - 370

[2] COMMERCIAL USE OF CONJOINT-ANALYSIS - A SURVEY [J]. JOURNAL OF MARKETING, 1982, 46 (03) : 44 - 53

[3] CATTIN P, 1976, J MARKETING, V40

[4] Debreu G., 1959, THEORY VALUE AXIOMAT

[5] DOBSON G, 1987, POSITIONING PRICING

[6] DOBSON G, 1986, QM8537 U ROCH WE SIM

[7] GABOR A, 1966, EUROPEAN MARKETING R, V1, P9

[8] Garey M. R., 1979, COMPUTERS INTRACTIBI

[9] AN APPROACH TO THE OPTIMAL POSITIONING OF A NEW PRODUCT [J]. MANAGEMENT SCIENCE, 1983, 29 (11) : 1277 - 1297

[10] Green P.E., 1985, MARKET SCI, V4, P1

[1] A PRODUCT POSITIONING MODEL WITH COSTS AND PRICES [J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1981, 7 (04) : 362 - 370

[2] COMMERCIAL USE OF CONJOINT-ANALYSIS - A SURVEY [J]. JOURNAL OF MARKETING, 1982, 46 (03) : 44 - 53

[3] CATTIN P, 1976, J MARKETING, V40

[4] Debreu G., 1959, THEORY VALUE AXIOMAT

[5] DOBSON G, 1987, POSITIONING PRICING

[6] DOBSON G, 1986, QM8537 U ROCH WE SIM

[7] GABOR A, 1966, EUROPEAN MARKETING R, V1, P9

[8] Garey M. R., 1979, COMPUTERS INTRACTIBI

[9] AN APPROACH TO THE OPTIMAL POSITIONING OF A NEW PRODUCT [J]. MANAGEMENT SCIENCE, 1983, 29 (11) : 1277 - 1297

[10] Green P.E., 1985, MARKET SCI, V4, P1