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COMMERCIAL USE OF CONJOINT-ANALYSIS - A SURVEY
被引:338
作者
:
CATTIN, P
论文数:
0
引用数:
0
h-index:
0
机构:
CORNELL UNIV,ITHACA,NY 14853
CORNELL UNIV,ITHACA,NY 14853
CATTIN, P
[
1
]
WITTINK, DR
论文数:
0
引用数:
0
h-index:
0
机构:
CORNELL UNIV,ITHACA,NY 14853
CORNELL UNIV,ITHACA,NY 14853
WITTINK, DR
[
1
]
机构
:
[1]
CORNELL UNIV,ITHACA,NY 14853
来源
:
JOURNAL OF MARKETING
|
1982年
/ 46卷
/ 03期
关键词
:
D O I
:
10.2307/1251701
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:44 / 53
页数:10
相关论文
共 34 条
[1]
ROBUSTNESS OF CONJOINT ANALYSIS - SOME MONTE-CARLO RESULTS
CARMONE, FJ
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV PENN,WHARTON SCH BUSINESS,PHILADELPHIA,PA 19174
CARMONE, FJ
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV PENN,WHARTON SCH BUSINESS,PHILADELPHIA,PA 19174
GREEN, PE
JAIN, AK
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV PENN,WHARTON SCH BUSINESS,PHILADELPHIA,PA 19174
JAIN, AK
[J].
JOURNAL OF MARKETING RESEARCH,
1978,
15
(02)
: 300
-
303
[2]
CATTIN P, 1981, 6081 U CONN CTR RES
[3]
DESIGN OF SUBSCRIPTION PROGRAMS FOR A PERFORMING ARTS SERIES
CURRIM, IS
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
CURRIM, IS
WEINBERG, CB
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
WEINBERG, CB
WITTINK, DR
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
WITTINK, DR
[J].
JOURNAL OF CONSUMER RESEARCH,
1981,
8
(01)
: 67
-
75
[4]
CURRIM IS, 1980, MARKET MEASUREMENT A, P386
[5]
CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
GREEN, PE
SRINIVASAN, V
论文数:
0
引用数:
0
h-index:
0
机构:
STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
SRINIVASAN, V
[J].
JOURNAL OF CONSUMER RESEARCH,
1978,
5
(02)
: 103
-
123
[6]
A GENERAL-APPROACH TO PRODUCT DESIGN OPTIMIZATION VIA CONJOINT-ANALYSIS
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
GREEN, PE
CARROLL, JD
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
CARROLL, JD
GOLDBERG, SM
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
GOLDBERG, SM
[J].
JOURNAL OF MARKETING,
1981,
45
(03)
: 17
-
37
[7]
DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV PENN, WHARTON SCH, PHILADELPHIA, PA USA
UNIV PENN, WHARTON SCH, PHILADELPHIA, PA USA
GREEN, PE
[J].
JOURNAL OF CONSUMER RESEARCH,
1974,
1
(02)
: 61
-
68
[8]
COMPONENTIAL SEGMENTATION IN THE ANALYSIS OF CONSUMER TRADE-OFFS
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
GREEN, PE
DESARBO, WS
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
DESARBO, WS
[J].
JOURNAL OF MARKETING,
1979,
43
(04)
: 83
-
91
[9]
A HYBRID UTILITY ESTIMATION MODEL FOR CONJOINT-ANALYSIS
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
GREEN, PE
GOLDBERG, SM
论文数:
0
引用数:
0
h-index:
0
机构:
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
GOLDBERG, SM
MONTEMAYOR, M
论文数:
0
引用数:
0
h-index:
0
机构:
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
MONTEMAYOR, M
[J].
JOURNAL OF MARKETING,
1981,
45
(01)
: 33
-
41
[10]
GREEN PE, 1981, CROSS VALIDATION TES
←
1
2
3
4
→
共 34 条
[1]
ROBUSTNESS OF CONJOINT ANALYSIS - SOME MONTE-CARLO RESULTS
CARMONE, FJ
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV PENN,WHARTON SCH BUSINESS,PHILADELPHIA,PA 19174
CARMONE, FJ
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV PENN,WHARTON SCH BUSINESS,PHILADELPHIA,PA 19174
GREEN, PE
JAIN, AK
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV PENN,WHARTON SCH BUSINESS,PHILADELPHIA,PA 19174
JAIN, AK
[J].
JOURNAL OF MARKETING RESEARCH,
1978,
15
(02)
: 300
-
303
[2]
CATTIN P, 1981, 6081 U CONN CTR RES
[3]
DESIGN OF SUBSCRIPTION PROGRAMS FOR A PERFORMING ARTS SERIES
CURRIM, IS
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
CURRIM, IS
WEINBERG, CB
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
WEINBERG, CB
WITTINK, DR
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA
WITTINK, DR
[J].
JOURNAL OF CONSUMER RESEARCH,
1981,
8
(01)
: 67
-
75
[4]
CURRIM IS, 1980, MARKET MEASUREMENT A, P386
[5]
CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
GREEN, PE
SRINIVASAN, V
论文数:
0
引用数:
0
h-index:
0
机构:
STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
SRINIVASAN, V
[J].
JOURNAL OF CONSUMER RESEARCH,
1978,
5
(02)
: 103
-
123
[6]
A GENERAL-APPROACH TO PRODUCT DESIGN OPTIMIZATION VIA CONJOINT-ANALYSIS
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
GREEN, PE
CARROLL, JD
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
CARROLL, JD
GOLDBERG, SM
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
GOLDBERG, SM
[J].
JOURNAL OF MARKETING,
1981,
45
(03)
: 17
-
37
[7]
DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV PENN, WHARTON SCH, PHILADELPHIA, PA USA
UNIV PENN, WHARTON SCH, PHILADELPHIA, PA USA
GREEN, PE
[J].
JOURNAL OF CONSUMER RESEARCH,
1974,
1
(02)
: 61
-
68
[8]
COMPONENTIAL SEGMENTATION IN THE ANALYSIS OF CONSUMER TRADE-OFFS
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
GREEN, PE
DESARBO, WS
论文数:
0
引用数:
0
h-index:
0
机构:
BELL TEL LABS INC,MURRAY HILL,NJ 07974
BELL TEL LABS INC,MURRAY HILL,NJ 07974
DESARBO, WS
[J].
JOURNAL OF MARKETING,
1979,
43
(04)
: 83
-
91
[9]
A HYBRID UTILITY ESTIMATION MODEL FOR CONJOINT-ANALYSIS
GREEN, PE
论文数:
0
引用数:
0
h-index:
0
机构:
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
GREEN, PE
GOLDBERG, SM
论文数:
0
引用数:
0
h-index:
0
机构:
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
GOLDBERG, SM
MONTEMAYOR, M
论文数:
0
引用数:
0
h-index:
0
机构:
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
ORTHO PHARMACEUT CORP,RARITAN,NJ 08869
MONTEMAYOR, M
[J].
JOURNAL OF MARKETING,
1981,
45
(01)
: 33
-
41
[10]
GREEN PE, 1981, CROSS VALIDATION TES
←
1
2
3
4
→