INDIVIDUAL, PRODUCT CLASS, AND TASK-RELATED FACTORS IN CONSUMER INFORMATION-PROCESSING

被引:75
作者
CAPON, N [1 ]
BURKE, M [1 ]
机构
[1] DUKE UNIV, GRAD SCH BUSINESS, DURHAM, NC 27706 USA
关键词
D O I
10.1086/208819
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:314 / 326
页数:13
相关论文
共 43 条
  • [31] RUSSO J, UNPUBLISHED
  • [32] RUSSO J.E., 1978, ADV CONSUM RES, V5, P561
  • [33] EYE FIXATION ANALYSIS OF MULTIALTERNATIVE CHOICE
    RUSSO, JE
    ROSEN, LD
    [J]. MEMORY & COGNITION, 1975, 3 (03) : 267 - 276
  • [34] RUSSO JE, 1975, J MARKETING, V39, P11, DOI 10.2307/1250110
  • [35] STAELIN R, 1976, COGNITION SOC BEHAV, P185
  • [36] SVENSON O, UNPUBLISHED
  • [37] CONCENTRATION OF INFORMATION POWER AMONG CONSUMERS
    THORELLI, HB
    [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) : 427 - 432
  • [38] TVERSKY A, 1969, PSYCHOL REV, V76, P31, DOI 10.1037/h0026750
  • [39] PREPURCHASE BEHAVIOR OF BUYERS OF SMALL ELECTRICAL APPLIANCES
    UDELL, JG
    [J]. JOURNAL OF MARKETING, 1966, 30 (04) : 50 - 52
  • [40] Warner Ll, 1949, SOCIAL CLASS AM