A SITUATIONAL VIEW OF INFORMATION-CONTENT IN TV-ADVERTISING IN THE UNITED-STATES AND UK

被引：48

作者：

WEINBERGER, MG ^{[1
]}

SPOTTS, HE ^{[1
]}

机构：

[1] NORTHEASTERN UNIV,BOSTON,MA 02115

来源：

关键词：

D O I：

10.2307/1251527

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：89 / 94

页数：6

共 24 条

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[4]

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[6]

Ewen Stuart, 1976, TELOS

[7]

FOX S, 1984, MIRROR MAKERS

[8]

HUANG JH, 1987, AMA ED P SERIES, V53, P93

[9] CONTENT-ANALYSIS IN CONSUMER RESEARCH [J].

KASSARJIAN, HH .

[10]

LANNON J, 1986, J ADVERTISING RES, V26, pRC6