INFORMATION-CONTENT IN UNITED-STATES AND AUSTRALIAN TELEVISION ADVERTISING

被引：38

作者：

DOWLING, GR

机构：

来源：

关键词：

D O I：

10.2307/1251227

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：34 / 37

页数：4

共 10 条

[1]

Bellenger D.N., 1977, CONT MARKETING THOUG, P358

[2]

HEWAT T, 1975, ADVERTISING AUSTR

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[5] CURRENT PROBLEMS IN CONSUMER BEHAVIOR RESEACH [J].

KOLLAT, DT ;

ENGEL, JF ;

BLACKWELL, RD .

[6] STATISTICAL SIGNIFICANCE IN PSYCHOLOGICAL RESEARCH [J].

LYKKEN, DT .

[7] ADVERTISING AS INFORMATION [J].

NELSON, P .

[8] ANALYSIS OF INFORMATION-CONTENT IN TELEVISION ADVERTISING [J].

RESNIK, A ;

STERN, BL .

[9]

1975, AUSTR LAW REPORTS, V5, P493

[10]

1978, RYDGES NOV, P172