共 98 条
- [1] ATKIN KL, 1962, J ADVERTISING RES, V2, P18
- [2] BAUER RA, 1960, NATIONAL C AM MARK A, P389
- [3] Brim OG, 1962, PERSONALITY DECISION
- [5] BROWN G, 1952, ADVERTISING AGE, V23, P46
- [6] Brown G., 1952, ADVERTISING AGE, V23, P53
- [7] BROWN G, 1952, ADVERTISING AGE, V23, P82
- [8] BROWN G, 1952, ADVERTISING AGE, V23, P54
- [9] BROWN G, 1952, ADVERTISING AGE, V23, P76
- [10] BROWN G, 1952, ADVERTISING AGE, V23, P80