PERSONALITY VARIABLES AND CONSUMER DECISION PROCESS

[1] *ADV RES F, 1964, AR THER CONS TYP

[2] CUNNINGHAM SM, 1965, THESIS HARVARD U

[3] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[4] FORDS, CHEVROLETS, AND THE PROBLEM OF DISCRIMINATION [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 242 - 249

[5] JONES KJ, 1964, MULTIVARIATE STATIST

[6] KOPONEN A, 1958, THESIS COLUMBIA U

[7] DEMONSTRATION OF A RELATIONSHIP BETWEEN PSYCHOLOGICAL-FACTORS AND BRAND CHOICE [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 237 - 241

[8] OBTAINING GROUP MEASURES FROM PERSONALITY TEST-SCORES - AUTO BRAND CHOICE PREDICTED FROM THE EDWARDS PERSONAL PREFERENCE SCHEDULE [J]. PSYCHOLOGICAL REPORTS, 1965, 17 (02) : 523 - 531

[1] *ADV RES F, 1964, AR THER CONS TYP

[2] CUNNINGHAM SM, 1965, THESIS HARVARD U

[3] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[4] FORDS, CHEVROLETS, AND THE PROBLEM OF DISCRIMINATION [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 242 - 249

[5] JONES KJ, 1964, MULTIVARIATE STATIST

[6] KOPONEN A, 1958, THESIS COLUMBIA U

[7] DEMONSTRATION OF A RELATIONSHIP BETWEEN PSYCHOLOGICAL-FACTORS AND BRAND CHOICE [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 237 - 241

[8] OBTAINING GROUP MEASURES FROM PERSONALITY TEST-SCORES - AUTO BRAND CHOICE PREDICTED FROM THE EDWARDS PERSONAL PREFERENCE SCHEDULE [J]. PSYCHOLOGICAL REPORTS, 1965, 17 (02) : 523 - 531