ANALYSIS OF INFORMATION-CONTENT IN TELEVISION ADVERTISING

被引：267

作者：

RESNIK, A ^{[1
]}

STERN, BL ^{[1
]}

机构：

[1] PORTLAND STATE UNIV,PORTLAND,OR 97203

来源：

关键词：

D O I：

10.2307/1250490

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：50 / 53

页数：4

共 6 条

[1]

BACKMAN J, 1968, J MARKETING, V32, P7

[2] BROADENING CONCEPT OF MARKETING [J].

KOTLER, P ;

LEVY, SJ .

[3] GENERIC CONCEPT OF MARKETING [J].

KOTLER, P .

KRUGMAN, HE .

[5] CHILDRENS TV COMMERCIALS - REVIEW OF RESEARCH [J].

SHEIKH, AA ;

PRASAD, VK ;

RAO, TR .

[6]

1974, ADVERTISING AGE, V45, P8