CHILDRENS TV COMMERCIALS - REVIEW OF RESEARCH

被引：22

作者：

SHEIKH, AA

PRASAD, VK

RAO, TR

机构：

[1] MARQUETTE UNIV,MILWAUKEE,WI 53233

[2] UNIV WISCONSIN,SCH BUS ADM,MILWAUKEE,WI

来源：

关键词：

D O I：

10.1111/j.1460-2466.1974.tb00417.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：126 / 136

页数：11

共 43 条

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[5] INFLUENCING ROLE OF CHILD IN FAMILY DECISION MAKING
BEREY, LA
POLLAY, RW
[J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 70 - 72
[6] Blatt Joan, 1972, TELEVISION SOCIAL BE, P452
[7] MASS COMMUNICATION AND POLITICAL SOCIALIZATION
CHAFFEE, SH
WARD, LS
TIPTON, LP
[J]. JOURNALISM QUARTERLY, 1970, 47 (04): : 647 - &
[8] CHOATE RB, 1972, NATION 0131
[9] CHOATE RB, 1971, ADVERTISING AGE 1115
[10] CONDRY J, 1971, ADVERTISING AGE 1115