CHILDRENS TV COMMERCIALS - REVIEW OF RESEARCH

被引:22
作者
SHEIKH, AA
PRASAD, VK
RAO, TR
机构
[1] MARQUETTE UNIV,MILWAUKEE,WI 53233
[2] UNIV WISCONSIN,SCH BUS ADM,MILWAUKEE,WI
关键词
D O I
10.1111/j.1460-2466.1974.tb00417.x
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:126 / 136
页数:11
相关论文
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