IMPACT OF DIFFERENT COMPARISON SETS ON EVALUATION OF A NEW SUB-COMPACT CAR BRAND

被引：23

作者：

FARLEY, JU ^{[1
]}

KATZ, J ^{[1
]}

LEHMANN, DR ^{[1
]}

机构：

[1] SIMMONS COLL,GRAD SCH,BOSTON,MA 02115

来源：

JOURNAL OF CONSUMER RESEARCH | 1978年 / 5卷 / 02期

关键词：

D O I：

10.1086/208723

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：138 / 142

页数：5

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[3]

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[9] PANEL MORTALITY AND PANEL BIAS [J].

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[10]

[No title captured]

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