WORKING SYSTEM MODEL OF CAR BUYER BEHAVIOR

被引：17

作者：

FARLEY, JU ^{[1
]}

HOWARD, JA ^{[1
]}

LEHMANN, DR ^{[1
]}

机构：

[1] COLUMBIA UNIV, NEW YORK, NY 10027 USA

来源：

MANAGEMENT SCIENCE | 1976年 / 23卷 / 03期

关键词：

D O I：

10.1287/mnsc.23.3.235

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：235 / 247

页数：13

共 34 条

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[6]

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[7]

BLACK T, TO BE PUBLISHED

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ENGEL JF, 1973, CONSUMER BEHAVIOR

[9] EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR [J].

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[10] L AND R AND HAPPISIMM [J].

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JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) :349-353

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