EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR

[1] BASS FM, 1967, WIN P C AM MARK ASS, P228

[2] BRAND LOYALTY AND THE ECONOMICS OF INFORMATION [J]. JOURNAL OF BUSINESS, 1964, 37 (04) : 370 - 379

[3] FARLEY JU, 1969, 3RD P ANN C CONS BEH

[4] FARLEY JU, 1967, WIN P C AM MARK ASS, P316

[5] FRANK RE, 1967, J ADVERTISING RES, V7, P27

[6] FRANK RE, 1967, APPLICATIONS SCIENCE, P39

[7] Friedman Milton., 1957, THEORY CONSUMPTION F, P20

[8] Howard J.A., 1969, THEORY BUYER BEHAV, P83

[9] JOHNSTON J, 1963, ECONOMETRIC METHODS, P231

[10] LAMPART S, 1969, THESIS COLUMBIA U

[1] BASS FM, 1967, WIN P C AM MARK ASS, P228

[2] BRAND LOYALTY AND THE ECONOMICS OF INFORMATION [J]. JOURNAL OF BUSINESS, 1964, 37 (04) : 370 - 379

[3] FARLEY JU, 1969, 3RD P ANN C CONS BEH

[4] FARLEY JU, 1967, WIN P C AM MARK ASS, P316

[5] FRANK RE, 1967, J ADVERTISING RES, V7, P27

[6] FRANK RE, 1967, APPLICATIONS SCIENCE, P39

[7] Friedman Milton., 1957, THEORY CONSUMPTION F, P20

[8] Howard J.A., 1969, THEORY BUYER BEHAV, P83

[9] JOHNSTON J, 1963, ECONOMETRIC METHODS, P231

[10] LAMPART S, 1969, THESIS COLUMBIA U