L AND R AND HAPPISIMM

被引：3

作者：

FARLEY, JU

RING, LW

机构：

[1] UNIV WISCONSIN,MILWAUKEE,WI 53211

[2] COLUMBIA UNIV,NEW YORK,NY 10027

来源：

关键词：

D O I：

10.2307/3149555

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：349 / 353

页数：5

共 18 条

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[3]

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[4]

EISENPRESS H, UNPUBLISHED PAPER

[5] EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR [J].

FARLEY, JU ;

RING, LW .

[6]

FARLEY JU, 1971, EVALUATING SPECIFICA

[7]

FARLEY JU, 1970, P ANNUAL M BUSINESS, P288

[8]

FARLEY JU, 1967, P AM MARKETING ASS, P316

[9]

FARLEY JU, 1971, TEST MARKET DESIGN E

[10]

HOWARD JA, 1969, THEORY BUYER BEHAVIO