IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE

被引：50

作者：

BECKWITH, NE ^{[1
]}

LEHMANN, DR ^{[1
]}

机构：

[1] COLUMBIA UNIV,NEW YORK,NY 10027

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 02期

关键词：

D O I：

10.2307/3149818

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：141 / 145

页数：5

共 19 条

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