EVALUATION OF APPLICATION OF MINIMUM CHI-SQUARE PROCEDURES TO STOCHASTIC MODELS OF BRAND CHOICE

被引：8

作者：

BLATTBERG, RC ^{[1
]}

SEN, SK ^{[1
]}

机构：

[1] UNIV CHICAGO, CHICAGO, IL 60637 USA

来源：

关键词：

D O I：

10.2307/3149390

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：421 / 427

页数：7

共 17 条

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[3] BLATTBERG RC, 1973, BAYESIAN TECHNIQUE D
[4] BLATTBERG RC, TO BE PUBLISHED
[5] Cramer H, 1946, METHODS MATH STAT
[6] MEASURES OF ASSOCIATION FOR CROSS CLASSIFICATIONS
GOODMAN, LA
KRUSKAL, WH
[J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1954, 49 (268) : 732 - 764
[7] HAYS WL, 1971, STATISTICS PROBABILI
[8] STOCHASTIC MODEL FOR ADAPTIVE BEHAVIOR IN A DYNAMIC SITUATION
JONES, JM
[J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1971, 17 (07): : 484 - 497
[9] COMPARISON OF 3 MODELS OF BRAND CHOICE
JONES, JM
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 466 - 473
[10] KUEHN AA, 1962, J ADVERTISING RES, V2, P10