IS GASOLINE ADVERTISING JUSTIFIED

被引：17

作者：

LAMBIN, JJ

机构：

[1] CTR SOCIOECON STUDIES ADVERTISING & MKT,LOUVAIN,BELGIUM

[2] MONS UNIV,FUCAM,MONS,BELGIUM

来源：

关键词：

D O I：

10.1086/295491

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：585 / 619

页数：35

共 54 条

[1]

*AM PETR I, 1967, PETROLEUM FACT FIGUR

BASS, FM .

[3]

BAUMOL WJ, 1967, BUSINESS BEHAVIOR VA

[4]

BORDEN NH, 1947, ECONOMIC EFFECTS ADV

[5]

BROOME CL, 1964, WIN P AM MARK AS C, P359

[6]

CASSADY R, 1951, NATURE COMPETITION G, pCH2

[7]

CASSADY R, 1951, NATURE COMPETITION G, pCH3

[8]

CERHA J, 1969, REV FRANCAISE MARKET, P15

[9]

CHARLES V, 1969, PHENOMENE FIDELITE M

[10] ANALYSIS OF PRICE AGGRESSIVENESS IN GASOLINE MARKETING [J].

CHURCHILL, GA ;

FORD, NM ;

OZANNE, UB .