PERCEPTUAL PATTERNS, INFORMATION HANDLING, AND INNOVATIVENESS

被引：14

作者：

LAMBERT, ZV ^{[1
]}

机构：

[1] UNIV FLORIDA, GAINESVILLE, FL 32601 USA

来源：

关键词：

D O I：

10.2307/3149309

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：427 / 431

页数：5

共 23 条

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[4]

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[5]

CUNNINGHAM SM, 1967, RISK TAKING INFORMAT

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[8] WORD-OF-MOUTH COMMUNICATION BY INNOVATOR [J].

ENGEL, JF ;

KEGERREIS, RJ ;

BLACKWELL, RD .

[9]

ENGEL JF, 1968, CONSUMER BEHAVIOR

[10]

GRUBB EL, 1965, FAL P C AM MARK ASS, P419