AGGREGATE ADVERTISING MODELS - STATE OF THE ART

[51] RAO AG, 1979, COMMUNICATION MAR

[52] RAO AG, 1978, ANA ADVERTISING RES

[53] RAO AG, 1970, QUANTITATIVE THEORIE

[54] Sasieni MW, 1971, MANAGEMENT SCI, V18, P64

[55] SAWYER A, 1977, CUMULATIVE ADVERTISI

[56] MODEL OF ADVERTISING AND PRODUCT QUALITY [J]. JOURNAL OF POLITICAL ECONOMY, 1978, 86 (03) : 485 - 503

[57] Schmalensee R., 1972, EC ADVERTISING

[58] DYNAMIC OPTIMAL-CONTROL MODELS IN ADVERTISING - SURVEY [J]. SIAM REVIEW, 1977, 19 (04) : 685 - 725

[59] OPTIMAL CONTROL OF A LOGARITHMIC ADVERTISING MODEL [J]. OPERATIONAL RESEARCH QUARTERLY, 1975, 26 (02) : 317 - 319

[60] SETHI SP, 1971, 1971 COMB P

[51] RAO AG, 1979, COMMUNICATION MAR

[52] RAO AG, 1978, ANA ADVERTISING RES

[53] RAO AG, 1970, QUANTITATIVE THEORIE

[54] Sasieni MW, 1971, MANAGEMENT SCI, V18, P64

[55] SAWYER A, 1977, CUMULATIVE ADVERTISI

[56] MODEL OF ADVERTISING AND PRODUCT QUALITY [J]. JOURNAL OF POLITICAL ECONOMY, 1978, 86 (03) : 485 - 503

[57] Schmalensee R., 1972, EC ADVERTISING

[58] DYNAMIC OPTIMAL-CONTROL MODELS IN ADVERTISING - SURVEY [J]. SIAM REVIEW, 1977, 19 (04) : 685 - 725

[59] OPTIMAL CONTROL OF A LOGARITHMIC ADVERTISING MODEL [J]. OPERATIONAL RESEARCH QUARTERLY, 1975, 26 (02) : 317 - 319

[60] SETHI SP, 1971, 1971 COMB P