MARKETING AS A SCIENCE: AN APPRAISAL

被引：26

作者：

Hutchinson, Kenneth D.

机构：

来源：

关键词：

D O I：

10.2307/1247541

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：286 / 293

页数：8

共 19 条

[1]

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[2]

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[3] TOWARDS A THEORY OF MARKETING [J].

Alderson, Wroe ;

Cox, Reavis .

[4]

BARTELS R, 1951, J MARKETING, V15, P310

[5] TOWARD A PROFESSION OF MARKETING [J].

Brown, Lyndon O. .

[6]

CASSADY R, TIME ELEMENT DEMAND

Converse, Paul D. .

[8]

COX, THEORY MARKETING

[9]

COX R, QUANTITY LIMITS THEO

[10]

COX R, 1950, THEORY MARKETING