MULTIDIMENSIONAL SCALING - INTRODUCTION AND COMPARISON OF NONMETRIC UNFOLDING TECHNIQUES

被引：35

作者：

GREEN, PE

CARMONE, FJ

机构：

[1] UNIV PENN,PHILADELPHIA,PA

[2] UNIV WATERLOO,WATERLOO,ONTARIO,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1969年 / 6卷 / 03期

关键词：

D O I：

10.2307/3150139

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：330 / 341

页数：12

相关论文

共 34 条

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[4] CARMONE F, 1968, J MARKETING RES, V5, P219
[5] CARROLL JD, 1967, RELATING PREFERENCES
[6] ORTHOGONAL ROTATION TO CONGRUENCE
CLIFF, N
[J]. PSYCHOMETRIKA, 1966, 31 (01) : 33 - 33
[7] COOMBS CH, 1966, SCALING DATA THEORY
[8] A THEORY OF DATA - COOMBS,CH
HANSON, R
[J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1965, 25 (02) : 621 - 623
[9] SYSTEMATIC PAIRED COMPARISONS IN PREFERENCE ANALYSIS
DAY, RL
[J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (04) : 406 - 412
[10] GREEN PE, 1968, WHARTON QUARTERLY, V2, P27

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