WHITE CONSUMER SALES RESPONSE TO BLACK MODELS

被引：24

作者：

BUSH, RF

GWINNER, RF

SOLOMON, PJ

机构：

[1] VIRGINIA COMM UNIV, COLL BUSINESS, RICHMOND, VA USA

[2] ARIZONA STATE UNIV, COLL BUSINESS ADM, TEMPE, AZ USA

[3] UNIV MISSISSIPPI, SCH BUSINESS ADM, UNIVERSITY, MS 38977 USA

来源：

关键词：

D O I：

10.2307/1250193

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：25 / 29

页数：5

共 19 条

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[2] DILEMMA OF INTEGRATED ADVERTISING
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[J]. JOURNAL OF BUSINESS, 1969, 42 (04) : 477 - 496
[3] WHITE BACKLASH TO NEGRO ADS - FACT OR FANTASY
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[J]. JOURNALISM QUARTERLY, 1972, 49 (02): : 258 - 270
[4] THE NEGRO TURNS TO ADVERTISING
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[J]. JOURNALISM QUARTERLY, 1965, 42 (02): : 227 - 235
[5] BOYENTON WH, 1970, ADVERTISING AGE 1005, P29
[6] CAGLEY JW, 1970, J ADVERTISING RES, V10, P35
[7] FARRELL KR, 1965, J ADVERTISING RES, V5, P8
[8] TRENDS IN APPEARANCE OF MODELS IN EBONY ADS OVER 17 YEARS
GITTER, AG
OCONNELL, SM
MOSTOFSK.D
[J]. JOURNALISM QUARTERLY, 1972, 49 (36): : 547 - 550
[9] GUEST L, 1970, J ADVERTISING RES, V10, P29
[10] KRESS GJ, EFFECT END DISPLAYS