PREDICTION OF INDIVIDUAL PROBABILITIES OF BRAND CHOICE

[1] [Anonymous], 1971, STAT PRINCIPLES EXPT

[2] EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE [J]. BEHAVIORAL SCIENCE, 1972, 17 (06): : 532 - &

[3] BASS FM, 1974, J MARKETING RES, V1, P1

[4] BLATTBERG RC, 1976, J MARKETING RES, V13, P35

[5] BYRNES JC, 1964, J ADVERTISING RES, V4, P49

[6] COOMBS CH, 1970, MATH PSYCHOLOGY

[7] DODSON J, 1975, THESIS PURDUE U

[8] Ehrenberg A. S. C., 1972, REPEAT BUYING

[9] FERBER R, 1965, REV EC STATISTICS, V3, P322

[10] GAVER KM, 1975, 7515 U ROCH WORK PAP

[1] [Anonymous], 1971, STAT PRINCIPLES EXPT

[2] EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE [J]. BEHAVIORAL SCIENCE, 1972, 17 (06): : 532 - &

[3] BASS FM, 1974, J MARKETING RES, V1, P1

[4] BLATTBERG RC, 1976, J MARKETING RES, V13, P35

[5] BYRNES JC, 1964, J ADVERTISING RES, V4, P49

[6] COOMBS CH, 1970, MATH PSYCHOLOGY

[7] DODSON J, 1975, THESIS PURDUE U

[8] Ehrenberg A. S. C., 1972, REPEAT BUYING

[9] FERBER R, 1965, REV EC STATISTICS, V3, P322

[10] GAVER KM, 1975, 7515 U ROCH WORK PAP