OPTIMIZING THE ALLOCATION OF A FIXED RESOURCE - SIMPLE-MODEL AND ITS EXPERIMENTAL TEST

被引:11
作者
CARROLL, JD [1 ]
GREEN, PE [1 ]
DESARBO, WS [1 ]
机构
[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19174
关键词
D O I
10.2307/1250758
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:51 / 57
页数:7
相关论文
共 6 条
[1]  
ARROW KJ, 1956, 3 BERK S MATH STAT P, P1
[2]  
CARROLL JD, 1972, MULTIDIMENSIONAL SCA, V1, P105
[3]   CONJOINT MEASUREMENT FOR QUANTIFYING JUDGMENTAL DATA [J].
GREEN, PE ;
RAO, VR .
JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) :355-363
[4]   DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J].
GREEN, PE .
JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) :61-68
[5]  
KOOPMAN BO, 1952, J OPERATIONS RES, V1, P54
[6]  
LUSS H, 1975, J OPERATIONS RES, V23, P360