DEEPENING CONCEPT OF MARKETING

[1] Amstutz A. E., 1967, COMPUTER SIMULATION

[2] BAUER RA, 1967, HARVARD BUSINESS REV, V45

[3] Blalock H. M. J., 1969, THEORY CONSTRUCTION

[4] DAWSON LM, MARKETING SCIENCE AG

[5] Dubin R., 1969, THEORY BUILDING

[6] EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 427 - 438

[7] FARLEY JU, MARKETING POPULATION

[8] PROJECTIVE TECHNIQUES IN MARKETING RESEARCH [J]. JOURNAL OF MARKETING, 1950, 14 (05) : 649 - 656

[9] HOWARD JA, 1969, THEORY CONSUMER BEHA

[10] Kaplan A., 1964, CONDUCT INQUIRY

[1] Amstutz A. E., 1967, COMPUTER SIMULATION

[2] BAUER RA, 1967, HARVARD BUSINESS REV, V45

[3] Blalock H. M. J., 1969, THEORY CONSTRUCTION

[4] DAWSON LM, MARKETING SCIENCE AG

[5] Dubin R., 1969, THEORY BUILDING

[6] EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 427 - 438

[7] FARLEY JU, MARKETING POPULATION

[8] PROJECTIVE TECHNIQUES IN MARKETING RESEARCH [J]. JOURNAL OF MARKETING, 1950, 14 (05) : 649 - 656

[9] HOWARD JA, 1969, THEORY CONSUMER BEHA

[10] Kaplan A., 1964, CONDUCT INQUIRY