EHRENBERG NEGATIVE BINOMIAL MODEL APPLIED TO GROCERY STORE TRIPS

[1] ANSCOMBE FJ, 1950, BIOMETRIKA, V37, P358, DOI 10.1093/biomet/37.3-4.358

[2] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[3] Ehrenberg, 1972, REPEAT BUYING THEORY

[4] MODELS OF FACT - EXAMPLES FROM MARKETING [J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1970, 16 (07): : 435 - 445

[5] EHRENBERG ASC, 1966, APPLIED STATISTICS, V15, P257

[6] EXPERIMENTAL EVIDENCE CONCERNING CONTAGIOUS DISTRIBUTIONS IN ECOLOGY [J]. BIOMETRIKA, 1953, 40 (1-2) : 186 - 211

[7] CUSTOMER IMPULSE PURCHASING BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (01) : 21 - 31

[8] SPECTRAL ANALYSIS OF FREQUENCY OF SUPERMARKET VISITS [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) : 84 - 90

[9] Massy W.F., 1970, STOCHASTIC MODELS BU

[10] PALDA DS, 1963, WIN P AM MARK ASS C, P282

[1] ANSCOMBE FJ, 1950, BIOMETRIKA, V37, P358, DOI 10.1093/biomet/37.3-4.358

[2] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[3] Ehrenberg, 1972, REPEAT BUYING THEORY

[4] MODELS OF FACT - EXAMPLES FROM MARKETING [J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1970, 16 (07): : 435 - 445

[5] EHRENBERG ASC, 1966, APPLIED STATISTICS, V15, P257

[6] EXPERIMENTAL EVIDENCE CONCERNING CONTAGIOUS DISTRIBUTIONS IN ECOLOGY [J]. BIOMETRIKA, 1953, 40 (1-2) : 186 - 211

[7] CUSTOMER IMPULSE PURCHASING BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (01) : 21 - 31

[8] SPECTRAL ANALYSIS OF FREQUENCY OF SUPERMARKET VISITS [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) : 84 - 90

[9] Massy W.F., 1970, STOCHASTIC MODELS BU

[10] PALDA DS, 1963, WIN P AM MARK ASS C, P282