MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE

被引：185

作者：

ROBERTS, JH ^{[1
]}

URBAN, GL ^{[1
]}

机构：

[1] MIT,ALFRED P SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139

来源：

MANAGEMENT SCIENCE | 1988年 / 34卷 / 02期

关键词：

D O I：

10.1287/mnsc.34.2.167

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：167 / 185

页数：19

相关论文

共 46 条

[11] Fishbein M., 1967, READINGS ATTITUDE TH, P477
[12] Hagerty MR, 1984, MARKET SCI, V3, p227?46
[13] THE VALUE PRIORITY HYPOTHESES FOR CONSUMER BUDGET PLANS
HAUSER, JR
URBAN, GL
[J]. JOURNAL OF CONSUMER RESEARCH, 1986, 12 (04) : 446 - 462
[14] HAUSER JR, 1983, ADV PRACTICES MARKET, P115
[15] PROBLEMS IN PREDICTING NEW PRODUCT GROWTH FOR CONSUMER DURABLES
HEELER, RM
HUSTAD, TP
[J]. MANAGEMENT SCIENCE, 1980, 26 (10) : 1007 - 1020
[16] HORSKY D, 1983, MARKET SCI, V2, P1
[17] ADOPTION AND DIFFUSION OF AN INNOVATION OF UNCERTAIN PROFITABILITY
JENSEN, R
[J]. JOURNAL OF ECONOMIC THEORY, 1982, 27 (01) : 182 - 193
[18] INNOVATION ADOPTION AND DIFFUSION WHEN THERE ARE COMPETING INNOVATIONS
JENSEN, R
[J]. JOURNAL OF ECONOMIC THEORY, 1983, 29 (01) : 161 - 171
[19] JEULAND AP, 1981, PARSIMONIOUS MODEL A
[20] MORE THAN MEETS THE EYE - THE EFFECT OF MISSING INFORMATION ON PURCHASE EVALUATIONS
JOHNSON, RD
LEVIN, IP
[J]. JOURNAL OF CONSUMER RESEARCH, 1985, 12 (02) : 169 - 177

← 1 2 3 4 5 →