THE INFLUENCE OF ROUTE GUIDANCE ADVICE ON ROUTE CHOICE IN URBAN NETWORKS

The paper begins by reviewing what is known about route choice processes and notes the mismatch between this knowledge and the route choice assumptions embedded in the most widely used assignment models. Empirical evidence on the influence of route guidance advice on route choice is reviewed and, despite its limited nature, is seen to suggest that users are reluctant to follow advice unless they find it convincing and that, the more familiar they are with the network, the less likely they are to accept advice. Typically only a small minority of journeys are made in total compliance with advice. Results from an interactive route choice simulator (IGOR) are summarised and are seen to reveal that compliance depends on the extent to which the advice is corroborated by other factors, on the drivers' familiarity with the network and on the quality of advice previously received. It is noted that the IGOR results are in a form which would enable response models to be calibrated. Recent approaches to the modelling of route choice in the context of guidance are discussed. Some are seen to make simplifying assumptions which must limit the relevance of their results; most make no allowance for the fact that drivers are unlikely to comply with all advice and several are not able to represent the benefits which guidance might bring in the context of sporadic congestion or incidents. As an alternative, a two phase model comprising a medium term strategic equilibrium and a day-specific simulation with explicit representation of driver response is proposed.