ASSESSING THE CROSS-NATIONAL APPLICABILITY OF CONSUMER-BEHAVIOR MODELS - A MODEL OF ATTITUDE TOWARD ADVERTISING IN GENERAL

被引：154

作者：

DURVASULA, S ^{[1
]}

ANDREWS, JC ^{[1
]}

LYSONSKI, S ^{[1
]}

NETEMEYER, RG ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV, BATON ROUGE, LA 70803 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1993年 / 19卷 / 04期

关键词：

D O I：

10.1086/209327

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. In this study, procedures for testing the cross-national applicability of models are illustrated. Specifically, the authors specify a model of attitude toward advertising in general and test its cross-national applicability with data from the United States, New Zealand, Denmark, Greece, and India. The results suggest that the relationships proposed in the model are applicable and similar in strength across the five countries.

引用

页码：626 / 636

页数：11

共 31 条

[1] EMPIRICAL-RESEARCH IN INTERNATIONAL MARKETING - 1976-1982 [J].