MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM

[61] Quinn J. B., 1981, J BUS STRAT, V1, P42

[62] CRITIQUE OF ASSET PRICING THEORY TESTS .1. PAST AND POTENTIAL TESTABILITY OF THEORY [J]. JOURNAL OF FINANCIAL ECONOMICS, 1977, 4 (02) : 129 - 176

[63] CURRENT STATUS OF CAPITAL ASSET PRICING MODEL (CAPM) [J]. JOURNAL OF FINANCE, 1978, 33 (03) : 885 - 901

[64] ARBITRAGE THEORY OF CAPITAL ASSET PRICING [J]. JOURNAL OF ECONOMIC THEORY, 1976, 13 (03) : 341 - 360

[65] ON THE CONCEPT OF ORGANIZATIONAL GOAL [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1964, 9 (01) : 1 - 22

[66] SIMON HA, 1959, AM ECON REV, V49, P253

[67] A BEHAVIORAL MODEL OF RATIONAL CHOICE [J]. QUARTERLY JOURNAL OF ECONOMICS, 1955, 69 (01) : 99 - 118

[68] SIMON LS, 1970, ANAL MARKETING

[69] SOLOMON E, 1963, THEORY FINANCIAL MAN

[70] Stanton W., 1978, FUNDAMENTALS MARKETI

[61] Quinn J. B., 1981, J BUS STRAT, V1, P42

[62] CRITIQUE OF ASSET PRICING THEORY TESTS .1. PAST AND POTENTIAL TESTABILITY OF THEORY [J]. JOURNAL OF FINANCIAL ECONOMICS, 1977, 4 (02) : 129 - 176

[63] CURRENT STATUS OF CAPITAL ASSET PRICING MODEL (CAPM) [J]. JOURNAL OF FINANCE, 1978, 33 (03) : 885 - 901

[64] ARBITRAGE THEORY OF CAPITAL ASSET PRICING [J]. JOURNAL OF ECONOMIC THEORY, 1976, 13 (03) : 341 - 360

[65] ON THE CONCEPT OF ORGANIZATIONAL GOAL [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1964, 9 (01) : 1 - 22

[66] SIMON HA, 1959, AM ECON REV, V49, P253

[67] A BEHAVIORAL MODEL OF RATIONAL CHOICE [J]. QUARTERLY JOURNAL OF ECONOMICS, 1955, 69 (01) : 99 - 118

[68] SIMON LS, 1970, ANAL MARKETING

[69] SOLOMON E, 1963, THEORY FINANCIAL MAN

[70] Stanton W., 1978, FUNDAMENTALS MARKETI