DETERMINANTS OF PHYSICIAN AND PHARMACIST SUPPORT OF GENERIC DRUGS

被引:16
作者
BEARDEN, WO [1 ]
MASON, JB [1 ]
机构
[1] UNIV ALABAMA, DEPT MANAGEMENT & MARKETING, UNIVERSITY, AL 35486 USA
关键词
D O I
10.1086/208801
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:121 / 130
页数:10
相关论文
共 53 条
[1]   UNOBSERVABLE VARIABLES IN STRUCTURAL EQUATION MODELS WITH AN APPLICATION IN INDUSTRIAL SELLING [J].
AAKER, DA ;
BAGOZZI, RP .
JOURNAL OF MARKETING RESEARCH, 1979, 16 (02) :147-158
[2]   EVALUATING THE RELATIONSHIPS AMONG ATTITUDE TOWARD BUSINESS, PRODUCT SATISFACTION, EXPERIENCE, AND SEARCH EFFORT [J].
ANDERSON, RD ;
ENGLEDOW, JL ;
BECKER, H .
JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) :394-400
[3]   CONTROLLING DRUG COSTS [J].
不详 .
AMERICAN JOURNAL OF PUBLIC HEALTH AND THE NATIONS HEALTH, 1972, 62 (06) :755-&
[4]   STRUCTURAL EQUATION MODELS IN EXPERIMENTAL RESEARCH [J].
BAGOZZI, RP .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) :209-226
[5]   DOCTORS CHOICE - PHYSICIAN AND HIS SOURCES OF INFORMATION ABOUT DRUGS [J].
BAUER, RA ;
WORTZEL, LH .
JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) :40-47
[6]   RISK HANDLING IN DRUG ADOPTION - THE ROLE OF COMPANY PREFERENCE [J].
BAUER, RA .
PUBLIC OPINION QUARTERLY, 1961, 25 (04) :546-559
[7]  
BECKER MH, 1972, MOL CRYST LIQ CRYST, V16, P118
[8]  
BOLICK GM, 1979, TEX MED, V75, P115
[9]  
Brennan B J, 1976, J Leg Med (N Y), V4, P20
[10]  
Costner HL, 1973, STRUCTURAL EQUATION, P167