SOCIAL MARKETING - ITS DEFINITION AND DOMAIN

被引：387

作者：

ANDREASEN, AR

机构：

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 1994年 / 13卷 / 01期

关键词：

D O I：

10.1177/074391569401300109

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.

引用

页码：108 / 114

页数：7

共 35 条

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