PROBLEMS AND CHALLENGES IN SOCIAL MARKETING

被引：138

作者：

BLOOM, PN ^{[1
]}

NOVELLI, WD ^{[1
]}

机构：

[1] PORTER NOVELLI & ASSOCIATES INC,WASHINGTON,DC

来源：

JOURNAL OF MARKETING | 1981年 / 45卷 / 02期

关键词：

D O I：

10.2307/1251667

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：79 / 88

页数：10

共 25 条

[1] ASK QUESTIONS ABOUT DRINKING AND SEX - RESPONSE EFFECTS IN MEASURING CONSUMER-BEHAVIOR [J].

BLAIR, E ;

SUDMAN, S ;

BRADBURN, NM ;

STOCKING, C .

JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) :316-321

[2] PUBLIC MARKETING - SUGGESTED POLICY PLANNING PARADIGM FOR COMMUNITY-DEVELOPMENT IN CITY [J].

BLAKELY, EJ ;

SCHUTZ, H ;

HARVEY, P .

SOCIAL INDICATORS RESEARCH, 1977, 4 (02) :163-184

[3]

Bloom P. N., 1980, MARKETING 80S CHANGE, P460

[4] EVALUATION OF CONSUMER EDUCATION-PROGRAMS [J].

BLOOM, PN ;

FORD, GT .

JOURNAL OF CONSUMER RESEARCH, 1979, 6 (03) :270-279

[5]

BRATIC E, 1980, 30TH ANN C INT COMM

[6]

Fox KF, 1980, MARKETING 80S CHANGE, P464

[7]

GUTMAN E, 1978, MARKETING NONPROFIT, P133

[8]

HOUSTON FS, 1977, MSU BUS TOP-MICH ST, V25, P36

[9] SOCIAL MARKETING - APPROACH TO PLANNED SOCIAL CHANGE [J].

KOTLER, P ;

ZALTMAN, G .

JOURNAL OF MARKETING, 1971, 35 (03) :3-12

[10]

Kotler P., 1975, MARKETING NONPROFIT

← 1 2 3 →