PRICE SETTING AND VOLUME PLANNING BY 2 EUROPEAN INDUSTRIAL COMPANIES - STUDY AND COMPARISON OF DECISION-PROCESSES

被引：24

作者：

FARLEY, JU ^{[1
]}

HULBERT, JM ^{[1
]}

WEINSTEIN, D ^{[1
]}

机构：

[1] INSEAD,FOUNTAINEBLEAU,FRANCE

来源：

关键词：

D O I：

10.2307/1250033

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：46 / 54

页数：9

共 38 条

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[4] BETTMAN JR, 1979, INFORMATION PROCESSI
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[6] BRANDT WK, 1979, 209A COL U GRAD SCH
[7] BURCK G, 1973, MARKETING MANAGEMENT, P345
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[J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (2-3) : 143 - 160
[10] CAPON N, 1972, P AM I DECISION SCI, P112