SELF-CONFIDENCE AND PERSUASIBILITY - 1 MORE TIME

被引：12

作者：

BAUER, RA ^{[1
]}

机构：

[1] HARVARD UNIV,GRAD SCH BUSINESS ADM,CAMBRIDGE,MA

来源：

关键词：

D O I：

10.2307/3150119

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：256 / 258

页数：3

共 11 条

[1] BARACH JA, 1968, RISK TAKING INFORMAT, P428
[2] BAUER RA, 1968, RISK TAKING INFORMAT, P559
[3] SELF-CONFIDENCE AND PERSUASION IN CAR BUYING
BELL, GD
[J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (01) : 46 - 52
[4] SELF-CONFIDENCE AND PERSUASIBILITY IN WOMEN
COX, DF
BAUER, RA
[J]. PUBLIC OPINION QUARTERLY, 1964, 28 (03) : 453 - 466
[5] COX DF, 1968, RISK TAKING INFORMAT
[6] GERGEN KJ, 1968, RISK TAKING INFORMAT, P411
[7] MCGUIRE WJ, 1966, ANNUAL REV PSYCHOLOG, V17, P500
[8] SELF-ESTEEM AND SUSCEPTIBILITY TO SOCIAL INFLUENCE
NISBETT, RE
GORDON, A
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1967, 5 (03) : 268 - &
[9] SCHUCHMAN A, 1969, J MARKET RES, V6, P146
[10] CONSUMER GOALS AND REACTIONS TO A COMMUNICATION SOURCE
WILDING, J
BAUER, RA
[J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 73 - 77