TELEVISION EXPOSURE MEASURES AND THE CULTIVATION HYPOTHESIS

被引：101

作者：

POTTER, WJ

CHANG, IC

机构：

[1] Indiana University, Indiana

[2] Florida State University, Florida

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 1990年 / 34卷 / 03期

关键词：

D O I：

10.1080/08838159009386745

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study tests five different operationalizations of television exposure in terms of their relative abilities to predict cultivation among adolescents. The creators of the cultivation hypothesis argue that cultivation is an effect resulting from a person’s total exposure to television. In this study, total exposure is compared with four alternative operationalizations of television viewing: exposure to types of programs, program-type exposure under controls for total viewing, proportional exposure among show types, and a weighted proportion. © 1990, Taylor & Francis Group, LLC. All rights reserved.

引用

页码：313 / 333

页数：21

共 41 条

[21] SEARCHING FOR COGNITIVE-PROCESSES IN THE CULTIVATION EFFECT - ADULT AND ADOLESCENT SAMPLES IN THE UNITED-STATES AND AUSTRALIA [J].