THE STRATEGIC ROLE OF PRODUCT QUALITY

被引：151

作者：

JACOBSON, R ^{[1
]}

AAKER, DA ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,SCH BUSINESS ADM,BERKELEY,CA 94720

来源：

关键词：

D O I：

10.2307/1251246

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：31 / 44

页数：14

共 38 条

AAKER, DA ;

DAY, GS .

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[6]

BOX GEP, 1976, TIMES SERIES ANAL

[7] MODELING CHANGES IN MARKET SHARE - A CROSS-SECTIONAL ANALYSIS [J].

BUZZELL, RD ;

WIERSEMA, FD .

[8]

Capon N., 1987, CORPORATE STRATEGIC

[9]

CLARKE KB, 1983, 8303 HARV BUS SCH WO

[10]

Crosby P. B., 1979, QUALITY IS FREE