DYNAMIC MODEL OF RELATIONSHIPS AMONG ADVERTISING, CONSUMER AWARENESS, ATTITUDES, AND BEHAVIOR

被引：19

作者：

AAKER, DA

DAY, GS

机构：

[1] STANFORD UNIV,STANFORD,CA

[2] UNIV CALIF,SCH BUSINESS ADM,350 BARROWS HALL,BERKELEY,CA 94720

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1974年 / 59卷 / 03期

关键词：

D O I：

10.1037/h0036652

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：281 / 286

页数：6

共 13 条

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[6]

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[10] EXAMINATION OF OTHER VARIABLES EXPLANATION OF ATTITUDE-BEHAVIOR INCONSISTENCY [J].

WICKER, AW .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1971, 19 (01) :18-&

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